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Podcast statistics

February 18, 2014

I know little blog, you are not getting the attention you deserve. Neither is the are-you-ok device. I’m spending a lot of time working and a lot of time with my podcast.

Speaking of my podcast, several people have recently asked for statistics on the listeners. It would make more sense if said people were offering me money (i.e. sponsorships) but because the podcast is sponsored by our consulting company (Logical Elegance), I haven’t bothered to figure out how to make sponsorship work. And if it is this annoying, I may never bother.

Anyway, I decided to sit down and figure out the statistics. And write a paper-let for potential non-sponsors. (Why? Why? I really do have useful things to do but this is what I did.)

Determining traffic is very difficult, particularly as producer Chris and I do the podcast as a hobby, not as a business. However, I’ll try to give you some ideas to help you decide if this is a good media outlet for you.

embedded.fm stats

This is our traffic to embedded.fm over the life of the podcast. Most people hear about the show and visit embedded.fm.

However, once they’ve heard about the show, they use a podcast app to listen regularly, such as iTunes, Instacast, Stitcher, or Zune. For the ones that use RSS (iTunes, Instacast), libsyn provides the statistics of episodes downloaded. (Zune and Stitcher are used by less than 5% of listeners.)

libsyn download stats

I find the graph a little hard to read, though the orange trendlines do show a week-to-week consistency. Looking at the monthly numbers, you can see that there was a bump in November when Jeri Ellsworth’s show came out (and my show was mentioned on The Amp Hour).

 

Year-Month Month Year Total Downloads
2014-01 January 2014 4,160
2013-12 December 2013 3,558
2013-11 November 2013 5,700
2013-10 October 2013 2,216
2013-09 September 2013 656
2013-08 August 2013 608
2013-07 July 2013 507
2013-06 June 2013 383
2013-05 May 2013 122

 

Geographically, the listeners come from around the world, though mostly English speaking countries.

Listener geography

 

Looking at a few specific episodes, the numbers depend on many factors. I don’t know what they are, some of it is guest promotion but a large part is simply how interested the market is in the topic.

Episode 36: Drive your boat with a Wii mote. Saleae founder talks about the Saleae Logic

Episode 36: Drive your boat with a Wii mote. Saleae founder talks about the Saleae Logic

Episode 29: Ducking the Quadcopter. Microgen Systems VP of Engineering talks about energy harvesting.

Episode 29: Ducking the Quadcopter. Microgen Systems VP of Engineering talks about energy harvesting.

 

Episode 26: The tofu problem. Deeply technical discussion on internationalization of embedded devices.

Episode 26: The tofu problem. Deeply technical discussion on internationalization of embedded devices.

Episode 23: Go for everything I want. Jeri Ellsworth talks about CastAR and Valve.

Episode 23: Go for everything I want. Jeri Ellsworth talks about CastAR and Valve.

Finally, I can’t speak to the specific breakdown of the audience, from the emails I receive, it is primarily hardware and software engineers.

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Intro to podcast

January 21, 2014

Dear Friend,

Thanks for forwarding on this message to people who might be good candidates for being a guest on my podcast.

My podcast is Making Embedded Systems, the show for people who love gadgets. Usually more about the development of gadgets than actual gadgets, the audience consists mostly of hardware and software engineers.

The show is in iTunes, Instacast, and Stitcher or you can get it directly from embedded.fm.

I’m interested in talking to folks about their gadgets: how does it work? how did you develop it? how did you fund it? what’s your favorite tool? did you set up a manufacturing line and where? how do you teach people to do this?

If any of those could be something you can chat with me about (either personal projects or professional), then I’d be happy to send more details about how it works.

The summary is that it takes about 90 minutes of your time, it isn’t live so mistakes can be removed, and you shouldn’t have to prep much since I want to talk to you about something you already know. I prefer to record in my home studio near San Jose and Campbell, California but we can do recording via the Internet.

While this is sort of advertising for for my book and our consulting company, we don’t really discuss them (except to say, yep, still there). I do this mostly because I like to talk to interesting people about their jobs… and maybe to have a few more more women’s voices talking about technology (but not necessarily about being women-in-tech). That isn’t to say it is only women guests, if you’ve got a widget that you are enthusiastic about, I’m open to lots of topics.

Interested? Know someone who might be interested? Please send a message

Thank you!

Elecia

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Brother gifts

December 24, 2013

I had this idea for a way to revolutionize the gift card market, at least for digital media services like Amazon’s ebook or Apple’s iTune. Here is how it would work:

1. I’d buy a bunch of items that I didn’t really care if the receiver wanted but I liked for some reason. (For example, spend $50 buying songs with the word “bride” or “wedding” in the title for a wedding present. Or buying songs that spelled out the receiver’s name when put together. Or purchasing a bunch of gag books related to some in-joke I had with the receiver.)

2. The giftee would get the option to accept any (or all) of the items. The ones unaccepted would become a gift card so the recipient could spend the money however they wanted.

Thus, I could spend some time and thought on a gift but the recipient could get something they actually wanted. Win all around.

Happily, while Amazon doesn’t exactly have this, they have something close. I send gift ebook (or MP3s) and the recipient can opt for cash (well, credit) instead.

It has a few downsides but let me change the subject for a bit.

My brother and I aren’t close. I’m a little sad about that but it has always been true. Our mom used to keep us connected but since she passed away a few years ago, we have to work to talk to each other.

I don’t really know what his life is like other than very different than mine. He says he’s happy. He said he liked it when I sent him steaks (and when I sent him towels but not when I sent him cash).

When he visited once and had dinner, he’d read about ShotSpotter and wanted to talk about the math and physics. I think he reads a lot but I’m not sure. I know he has my mom’s old kindle (3G) but not if he used it.  It is weird, not having a clue what he’d honestly need or want.

When I found that he could trade in books for amazon cash, well, it seemed like a good way to give him something useful and spend sometime communicating that, even though I don’t communicate well with him, I do love him.

Here are the books I sent him, along with some reasoning as to why.

  • When my brother was a teenager, he read Steven R. Boyett’s Ariel. It was a dystopian urban fantasy book, published in 1983, about thirty years before the rest of the urban fantasy. (Ok, there was Charles de Lint which is all lyrical but not dystopian, not very gritty.) My brother loved the Ariel book. Also, when I finally got to read it, I loved the book.  A year or two ago, I found Boyett’s Elegy Beach, published in 2009, written so about the same amount of time had passed in the universe. I didn’t re-read Ariel, too afraid it might not hold up. But I liked the new one. It wasn’t great but I wanted to share it with my brother. Maybe it formed the kernel of this gifting idea.
  • Next on the list is the non-fiction Thinking, Fast and Slow. This book is about how your brain works and how to use cognitive psych for fun and profit. It is the best $3 you can spend. I felt like sending it to everyone I know even though few people will make it past the 10% mark. It is not a difficult read but really, really long. I want to read it again but am intimidated as it took months and months to pour thought last time.
  • Since my brother seems to like science, I put in one of my favorite science books of the year: Kraken : The Curious, Exciting, and Slightly Disturbing Science of Squid. Anything that made me really think about cephalopod intelligence and how aliens may think entirely different than we do… well, I had many lovely daydreams, expanding my ideas. This is an easy read, semi-autobiographical in addition to pop science fun.
  • Next, more fantasy. I got the evil Patrick Rothfuss’ The Name of the Wind: The Kingkiller Chronicle: Day One. I love this book and its sequel. And, like so many others, I crave the final book in the trilogy. (The wait is why Rothfuss is evil. Once he gives me the next (and better be final) book, all will be well.) The writing and the story are both exceedingly addictive.
  • I got him The Serpent and the Rainbow. Of all the books on the list, this is the one I wonder if he’s already read. Maybe. And if he hasn’t, will he think I’m attempting to be hip? Ahh, well, it has been sent so I needn’t worry further.
  • Next, more fiction, specifically urban fantasy, I got Jim Butcher’s Storm Front (The Dresden Files, Book 1). I like Dresden a lot, he’s a wizard in modern day Chicago. He is made up of the hard sort of heroism of Dick Francis’ jockeys in a wonderful, complicated world.
  • Though I agonized a bit over the overlap (and inevitable) comparison, I also got Seanan McGuire’s Rosemary and Rue: An October Daye Novel. It is also urban fantasy, also a hard sort of heroism (though with a heroine this time). These are both the start of their long-ish series. If you asked which series I most want the next installment of, it would be… Rothfuss, damn him. After that, I’d say October Daye even though my husband has only read (and very much enjoyed) Dresden.
  • Back to non-fiction, the next book for my brother is Between Silk and Cyanide: A Code Maker’s War 1941-45. I want him to understand my love of code, puzzles, and spies. This book has all that and is fun to read… both times I’ve read it. It is another big one but a neat combination of history, autobiography, and cryptography basics.
  • I hope he likes science as much as he’s said. Genome: The Autobiography of a Species in 23 Chapters is written by Matt Ridley who has written other genomics books that I’ve really enjoyed, he’s a good storyteller. I plan to look for this one for myself soon too.
  • Since I sent so much urban fantasy, I wanted to balance it out with some proper science fiction so Scalzi’s Old Man’s War was next in the list. I like this series very much. The writing is witty and the stories are tightly plotted. Sometimes a little preachy with its politics, this book remains engaging and interesting.
  • Finally, I got him Quiet: The Power of Introverts in a World That Can’t Stop Talking. I recently started reading this book (and am enjoying it). It gets great ratings and I sort of hope it will help us talk to each other. Plus, on sale for $3 so, win!

So, 11 books, trade-able for about $75 worth of Amazon dollars. The main downside is that he has to trade each one separately instead of getting a list. For $75 worth of $1 songs, this would be cruel. Anyway, I hope he enjoys the books. I sure had a good time picking them out.

Ahh, and the ones I thought about sending but didn’t make the cut? There were a few:

So what else did I miss? What other sci-fi, fantasy, paranormal, science, history books do you get for someone you really should know well. I mean, did he read Harry Potter? Would he think those were good or childish? Would I really inflict the endless days of camping on anyone I care about?

 

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Introducing myself

November 8, 2013

I need to introduce myself as I'm on a panel for a MEMS pitch contest. I have no real idea what I should say. I'm nervous because the other panelists/judges are VCs. Still, let's see if this will work…

****

I am Elecia White. I've shipped dozens of products and wrote the book on making embedded systems. My role here is to be the voice of industry.

I've used many MEMS sensors but spent more time wishing I had their price and robustness for other products.

When I worked on DNA scanners for HP Labs, I saw a huge need for microfluidics. I wish we could travel back in time a decade or two and share what we've got now.

After that, I worked on race cars, tractors, and airplanes. It is easy to do all that at once when you make an inertial measurement system. I worked with Crossbow to make one of the very first all-MEMS IMUs. The MEMS accelerometers and the gyros gave analong data then.

Moving to consumer applications, I worked on children's toys for Leapfrog. I learned about large scale manufacturing. A $0.50 three axis accelerometer is amazing… but too expensive to use when the bill of materials can only total to $4. I've heard some of you say the margins are too slim but consumer devices don't usually have much to start with.

I've also worked on a large scale distributed sensor network for ShotSpotter, locating gunshots by spreading acoustic sensors around a city and automatically notifying the police when gunfire is head. I learned to distrust the hand-waving so often associated with the internet of things.

I've been an engineer, architect, manager, director, and founder. I prefer technology. So now I'm an engineer and architect for Logical Elegance, a small consulting company specializing in embedded software.

I'm also the host of a podcast about gadgets.

So that is me.

Pitch finalists, there will be a few things I am specifically looking for.

I care very much applications: DNA scanners, race cars, children's toys, gunshot location. Yes, I care about applications. I want to see something that is really useful, that is more than incremental progress.

Second, as an engineer and gadget geek, I want to know how your product is exciting. I want it to be something that I want to work on or something that I want to own.

Finally, I want to see that you recognize the distance from concept to product, that you understand the grindingly difficult task of getting software shipped and a contract manufacturer set up.

I'm looking forward to your presentations.

****

This was received very well, I ran longer than the others and was a bit more animated and dynamic. Taking potshots at IoT and MEMS people whining about margins actually made me popular. Strangely.

 

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Letting go of old angst

October 21, 2013

Yesterday, I went to this conference, nervous due to my normal social anxiety and uncomfortable with my identity as I sporting a “Press” badge.

The first person I interacted with is the one guy at the whole conference that I’d hoped not to see. Of course.

I’ve never been to this conference but this guy is involved with everything IEEE, at least locally so I was concerned he’d be there. Let me explain why I had hoped to avoid him. Because maybe I’m wrong and I’m finally willing to have someone say “cut the guy some slack” or “let it go”.

My book came out two years ago. Just about that time, I decided to upgrade my membership from IEEE member to IEEE senior member. There was a member upgrade night, to meet senior members who could provide the recommendations necessary for upgrade. Soon after I walked in, I found a guy who said my background and resume were so good, he’d be willing to sponsor me as well as write a recommendation. That meant I got to skip a step. Sweet.

I met another senior member who was willing to write a recommendation.

I wanted a third person because I’m an overachiever (and a big believer in backup plans). Though the organizer (we’ll call him Fred as there will be more about him) said two was enough. Since the process had all gone very quickly and they weren’t busy, Fred offered to look over my application and resume. I handed over my papers.

He made some comments on my resume. They were ok, they didn’t really fit with how I present myself. My resume is targeted toward hiring managers, busy people looking for high level information and probably only willing to drill deeper in a few spots. I was proud it was two pages. While the other recommenders liked my resume as it was, Fred felt strongly that I should submit a longer CV with my application. He had specific suggestions for what I should do.

Happy for the help, I re-added the projects and papers I’d clipped. I made sure my CV showed growth in my careers: college, junior engineer, senior engineer, technical lead, manager, director, business owner. I added descriptions to my juried papers and to my magazine articles. I made sure my book and patents were prominent. It was a lot of bragging. And a lot of pages.

A month passed. While my sponsor came through, the other recommendation writer bailed so I needed to find someone. Since I’d already interacted with Fred, I emailed him. I thanked him for his help, describing the changes I’d made, asked if he’d write the second recommendation for me.

Fred emailed back and suggested more changes. Ooooookaaaay… I’d already put in more work than I’d expected but it seemed silly to stop when another hour of fussing would lead to the (tiny) senior member payoff.

I made the changes he requested. As I did it, though, I wondered if my application was so iffy that I needed to do more highlighting of instances success. But the committee gets a lot of applications and I want to make the choice easy for them (Fred’s reasoning but I bought it), so I made the changes.

I re-sent my packet to Fred. He wanted more changes before he’d write a recommendation.

At this point, my opinion was “to hell with them”. I didn’t know why Fred kept putting up more hurdles, what he found lacking in me.

The bar for senior member status isn’t that high: at least ten years in a related career with definite growth shown over five of those years. These are checkboxes. I suppose there is some subjectivity regarding what growth means but I’d say title changes count. I was actually pretty depressed that my new super-CV couldn’t show that I’d met those requirements. I couldn’t really imagine what more he’d want and I didn’t have time to fuss more.

I emailed back to him and said that he’d sufficiently discouraged me, that if my application was so borderline that three passes were needed, I’d wait until I was less borderline. I did not thank him for his help. I was polite (and brief).

About a month later, I got email from a guy I knew from other things, that I’d done a favor for. When I realized he was senior member, I got a recommendation from him. Easy peasy. He said my application rocked. My membership was upgraded with no questions from the committee.

Fred is the guy here at the conference. I don’t know if he recalls this interaction or not. Whenever I see his name on an IEEE ballot, I wince and fail to vote. Part of me knows that he really was trying to help, in his own way. Part of me is angered that he’d put me through so many hoops that I was willing to give up. I don’t know why I was so special or if he does this for everybody.

It isn’t like IEEE senior membership gets me anything: it isn’t even something anyone cares about on my resume. I was only willing to give up a little of my valuable time getting an upgrade that has no value. I ended up spending far more angst and time than I wanted. Apparently, there is still some angst.