{"id":1113,"date":"2014-02-18T16:13:24","date_gmt":"2014-02-18T23:13:24","guid":{"rendered":"https:\/\/logicalelegance.com\/journey\/?p=1113"},"modified":"2014-02-18T16:13:24","modified_gmt":"2014-02-18T23:13:24","slug":"podcast-statistics","status":"publish","type":"post","link":"https:\/\/logicalelegance.com\/journey\/2014\/02\/podcast-statistics\/","title":{"rendered":"Podcast statistics"},"content":{"rendered":"<p>I know little blog, you are not getting the attention you deserve. Neither is the are-you-ok device. I&#8217;m spending a lot of time working and a lot of time with my podcast.<\/p>\n<p>Speaking of my podcast, several people have recently asked for statistics on the listeners. It would make more sense if said people were offering me money (i.e. sponsorships) but because the podcast is sponsored by our consulting company (<a title=\"Logical Elegance, Inc.\" href=\"https:\/\/logicalelegance.com\/\" target=\"_blank\">Logical Elegance<\/a>), I haven&#8217;t bothered to figure out how to make sponsorship work. And if it is this annoying, I may never bother.<\/p>\n<p>Anyway, I decided to sit down and figure out the statistics. And write a paper-let for potential non-sponsors. (Why? Why? I really do have useful things to do but this is what I did.)<\/p>\n<p>Determining traffic is very difficult, particularly as producer Chris and I do the podcast as a hobby, not as a business. However, I\u2019ll try to give you some ideas to help you decide if this is a good media outlet for you.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/embeddedFmStats.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1115\" alt=\"embedded.fm stats\" src=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/embeddedFmStats.png\" width=\"395\" height=\"152\" srcset=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/embeddedFmStats.png 658w, https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/embeddedFmStats-300x115.png 300w\" sizes=\"auto, (max-width: 395px) 100vw, 395px\" \/><\/a><\/p>\n<p>This is our traffic to <a title=\"Making Embedded Systems podcast website\" href=\"http:\/\/embedded.fm\/\" target=\"_blank\">embedded.fm<\/a> over the life of the podcast. Most people hear about the show and visit embedded.fm.<\/p>\n<p>However, once they&#8217;ve heard about the show, they use a podcast app to listen regularly, such as iTunes, Instacast, Stitcher, or Zune. For the ones that use RSS (iTunes, Instacast), libsyn provides the statistics of episodes downloaded. (Zune and Stitcher are used by less than 5% of listeners.)<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/libsynStats.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" alt=\"libsyn download stats\" src=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/libsynStats.png\" width=\"330\" height=\"205\" \/><\/a><\/p>\n<p>I find the graph a little hard to read, though the orange trendlines do show a week-to-week consistency. Looking at the monthly numbers, you can see that there was a bump in November when <a title=\"Jeri Ellsworth show on CastAR and Valve\" href=\"http:\/\/embedded.fm\/episodes\/2013\/10\/16\/go-for-everything-that-i-want\" target=\"_blank\">Jeri Ellsworth\u2019s show<\/a> came out (and my show was mentioned on <a title=\"The Amp Hour podcast\" href=\"http:\/\/www.theamphour.com\/\" target=\"_blank\">The Amp Hour<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<table width=\"100%\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<thead>\n<tr>\n<td nowrap=\"nowrap\" width=\"25%\">Year-Month<\/td>\n<td nowrap=\"nowrap\" width=\"25%\">Month<\/td>\n<td nowrap=\"nowrap\" width=\"25%\">Year<\/td>\n<td nowrap=\"nowrap\" width=\"25%\">Total Downloads<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"25%\"><\/td>\n<td width=\"25%\"><\/td>\n<td width=\"25%\"><\/td>\n<td width=\"25%\"><\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2014-01<\/td>\n<td width=\"25%\">January<\/td>\n<td width=\"25%\">2014<\/td>\n<td width=\"25%\">4,160<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-12<\/td>\n<td width=\"25%\">December<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">3,558<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-11<\/td>\n<td width=\"25%\">November<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">5,700<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-10<\/td>\n<td width=\"25%\">October<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">2,216<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-09<\/td>\n<td width=\"25%\">September<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">656<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-08<\/td>\n<td width=\"25%\">August<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">608<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-07<\/td>\n<td width=\"25%\">July<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">507<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-06<\/td>\n<td width=\"25%\">June<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">383<\/td>\n<\/tr>\n<tr>\n<td width=\"25%\">2013-05<\/td>\n<td width=\"25%\">May<\/td>\n<td width=\"25%\">2013<\/td>\n<td width=\"25%\">122<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Geographically, the listeners come from around the world, though mostly English speaking countries.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/listenerGeography.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-1120\" alt=\"Listener geography\" src=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/listenerGeography.png\" width=\"394\" height=\"237\" srcset=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/listenerGeography.png 493w, https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/listenerGeography-300x180.png 300w\" sizes=\"auto, (max-width: 394px) 100vw, 394px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Looking at a few specific episodes, the numbers depend on many factors. I don\u2019t know what they are, some of it is guest promotion but a large part is simply how interested the market is in the topic.<\/p>\n<div id=\"attachment_1127\" style=\"width: 396px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep36.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1127\" class=\" wp-image-1127  \" alt=\"Episode 36: Drive your boat with a Wii mote. Saleae founder talks about the Saleae Logic\" src=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep36.png\" width=\"386\" height=\"218\" srcset=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep36.png 918w, https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep36-300x169.png 300w\" sizes=\"auto, (max-width: 386px) 100vw, 386px\" \/><\/a><p id=\"caption-attachment-1127\" class=\"wp-caption-text\">Episode 36: Drive your boat with a Wii mote. Saleae founder talks about the Saleae Logic<\/p><\/div>\n<div id=\"attachment_1126\" style=\"width: 395px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep29.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1126\" class=\" wp-image-1126  \" title=\" \" alt=\"Episode 29: Ducking the Quadcopter. Microgen Systems VP of Engineering talks about energy harvesting.\" src=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep29.png\" width=\"385\" height=\"218\" srcset=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep29.png 916w, https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/Ep29-300x169.png 300w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/a><p id=\"caption-attachment-1126\" class=\"wp-caption-text\">Episode 29: Ducking the Quadcopter. Microgen Systems VP of Engineering talks about energy harvesting.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1125\" style=\"width: 397px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep26.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1125\" class=\" wp-image-1125  \" alt=\"Episode 26: The tofu problem. Deeply technical discussion on internationalization of embedded devices.\" src=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep26.png\" width=\"387\" height=\"221\" srcset=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep26.png 921w, https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep26-300x171.png 300w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/><\/a><p id=\"caption-attachment-1125\" class=\"wp-caption-text\">Episode 26: The tofu problem. Deeply technical discussion on internationalization of embedded devices.<\/p><\/div>\n<div id=\"attachment_1124\" style=\"width: 391px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep23.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1124\" class=\" wp-image-1124  \" alt=\"Episode 23: Go for everything I want. Jeri Ellsworth talks about CastAR and Valve.\" src=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep23.png\" width=\"381\" height=\"217\" srcset=\"https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep23.png 907w, https:\/\/logicalelegance.com\/journey\/wp-content\/uploads\/2014\/02\/ep23-300x171.png 300w\" sizes=\"auto, (max-width: 381px) 100vw, 381px\" \/><\/a><p id=\"caption-attachment-1124\" class=\"wp-caption-text\">Episode 23: Go for everything I want. Jeri Ellsworth talks about CastAR and Valve.<\/p><\/div>\n<p>Finally,\u00a0I can&#8217;t speak to the specific breakdown of the audience, from the emails I receive, it is primarily hardware and software engineers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know little blog, you are not getting the attention you deserve. Neither is the are-you-ok device. I&#8217;m spending a lot of time working and a lot of time with my podcast. Speaking of my podcast, several people have recently asked for statistics on the listeners. It would make more sense if said people were [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[39,14,51],"class_list":["post-1113","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-charts","tag-making-embedded-systems","tag-podcast"],"_links":{"self":[{"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/posts\/1113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/comments?post=1113"}],"version-history":[{"count":9,"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":1129,"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/posts\/1113\/revisions\/1129"}],"wp:attachment":[{"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/media?parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/categories?post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logicalelegance.com\/journey\/wp-json\/wp\/v2\/tags?post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}